Privacy
Bloom is built around a simple principle: your breath, your garden, your data. We collect as little as possible, never sell it, and keep as much as we can on your device.
Your practice data stays on your device
Everything you create in the Bloom app — your breathing sessions, focus sessions, plants grown, streaks, breath scores, and settings — is stored locally on your iPhone. We do not operate a server that stores your history, and we cannot see it. The only practice-related information that leaves your device is the coarse, anonymous usage events described under "Product analytics" below.
Purchases and subscriptions
Bloom offers an optional paid subscription (Bloom Pro). All payments are processed by Apple through the App Store — we never see or receive your name, card details, or payment information.
To unlock the features you've purchased and keep them in sync, we use RevenueCat, a subscription-management service. RevenueCat receives a randomly generated app user ID, your purchase and subscription status, and basic device and app information (such as device model, operating system version, and country). RevenueCat also receives the anonymous analytics and advertising-measurement IDs described below, so that a subscription can be attributed to the campaign that led to the install, and it may pass subscription events (for example, a free trial converting) to AppsFlyer for that purpose. It never receives your name, email, or payment details.
Product analytics
To understand how Bloom is used and improve it, the app sends a small set of anonymous usage events to PostHog, hosted in the EU. Examples: an onboarding screen was reached, a breathing session was completed (with the technique and a duration range such as "3–6 minutes"), a breath test was completed (with a score range), the subscription screen was viewed, or a purchase or free trial was started (without the price). Each event carries a random ID generated on your device, the app version, and — if Bloom was installed from an ad — the name of the ad network and campaign. These events are not linked to your name, email, or Apple ID, are never sold, and are not used to track you across other companies' apps or websites.
Advertising measurement
Bloom does not show ads. When we advertise Bloom on other platforms (for example Instagram or Facebook), we use AppsFlyer to measure which ads lead to installs and subscriptions. AppsFlyer receives your device's vendor identifier, basic device and network information (such as device model, operating system, IP address, and country), app opens, and a few in-app milestones (finishing onboarding, a first breathing session of the day, starting a free trial, or a purchase including its price).
iOS asks whether Bloom may track you. Only if you choose "Allow" does AppsFlyer also receive your device's advertising identifier (IDFA), which lets the ad platform that showed you the ad (for example Meta) attribute your install and optimize its campaigns. If you choose "Ask App Not to Track", the IDFA is never accessed and we rely on Apple's SKAdNetwork, which reports installs in aggregate without identifying you. You can change your choice at any time in iOS Settings › Privacy & Security › Tracking. If you arrive through an Apple Search Ads ad, Apple provides an anonymous attribution token for the same purpose.
We do not sell your personal information. The details of your practice — which techniques you use, how long you breathe, your garden, and your breath scores — are never shared with advertisers; only the coarse milestones listed above are.
Notifications
If you enable reminders, they are scheduled locally on your device. We do not send push notifications from a server.
Sharing
When you share a bloom from the app, the image is created entirely on your device and handed to iOS's share sheet. Bloom does not see, store, or transmit shared content.
Waitlist (this website)
If you submit your email to the launch waitlist on this site, we use it only to notify you about Bloom. You can unsubscribe at any time.
Children's privacy
Bloom is not directed to children under 13, and we do not knowingly collect personal information from children.
Your rights
Because your practice data lives on your device, you can delete it at any time by deleting the app; reinstalling also creates a new random analytics ID. To stop advertising tracking, choose "Ask App Not to Track" (or turn it off later in iOS Settings › Privacy & Security › Tracking). To request deletion of your analytics, attribution, or subscription records, or to ask a privacy question, contact us below.
Changes to this policy
We may update this policy as Bloom evolves. Material changes will be reflected by the "last updated" date above.
Contact
Questions about privacy? Email support@bloombreathing.app.